At BOLD UNIQ we create highly effective products that give you instant, salon-worthy results, restoring hair health, and reducing the damage of excessive bleaching and coloring. This Purple Shampoo, Conditioner & Mask Trio gives you everything you need to tone and smooth your Blonde, Platinum, Silver and Gray Hair. Presented in a fabulous display pack, that contains everything you could need to revitalize and renew your blonde locks. Pssst, we even threw in some pro tips and tools to perfect your transformation! The best-selling Purple Shampoo has superior brass banishing powers and is much stronger than your average blonding shampoos, the violet pigments within this shampoo will enhance and brighten your color, abolishing yellow tones to reveal a fresh and illuminated finish. Our Purple Conditioner uses a super hydrating formulation to provide intense nourishment to color-treated blonde hair. A neutralizing complex that works to strengthen and smooth dry and damaged hair, repairing split ends, adding moisture and shine to the hair. The incredible nourishing ingredients in our Purple Mask are out of this world and your hair will thank you for the TLC, as well as the hydrating effects, this mask is no joke when it comes to brass banishing! We know that maintaining your Blonde, Platinum, Silver and Gray Hair can be hard work, which is why we have created this Trio pack. The full range covers all aspects of blonde hair concerns, from color to dryness and general dullness. All products work wonders on their own but having the whole set means stunning results every day of the week, improving both tone and condition, maintaining the color you love and helping you achieve the healthy looking hair you've always dreamt of. How to use: Ensure hair is washed, clean, and free from product build-up before applying these Purple Products. As a guide to remove brassiness from blonde hair, or to lighten silver/gray hair: leave your Purple Shampoo in for 3-5 minutes.