About BoldPlex Bond Strengthening Shampoo

This revolutionary, bond-building shampoo gives you hydrated, soft, silky hair. Sounds good, right? Well, get ready, because this miraculous bond-building wonder shampoo cleanses and repairs your hair using some of the most advanced hair care technology.

Better yet, it’s completely free from parabens and sulfates. It's also PETA approved, cruelty-free and 100% vegan. We put our hair through a lot: coloring, drying, straightening, curling, products and chemicals.

They all take their toll. BoldPlex Bond Strengthening Shampoo 4's scientifically developed complex of miracle ingredients (they're pretty cool) can handle everything you throw at them. If you've noticed your hair becoming brittle or dry, BoldPlex Bond Strengthening Shampoo 4 will seek out those broken bonds and rehabilitate them to their former glory, leaving hair replenished and silky. It helps maintain color between salon visits too!

How to use: Use every time you wash your hair. Work into a rich lather and rinse. If you are lucky enough to have it, follow up with BoldPlex Bond Strengthening Conditioner 5 - but don't fret, your regular conditioner will work too. For the ultimate hair revolution, discover the full BoldPlex regime: start with BoldPlex Bond Restore Treatment 3, follow with BoldPlex Bond Strengthening Shampoo 4, then finish with BoldPlex Bond Strengthening Conditioner 5 to enjoy soft, shiny, restored hair.