Get your hair back to its brilliant best, banish brassiness and say hello to shimmering silver tones and revitalized hair.

BOLD UNIQ Purple Hair Mask ideal for natural and color-treated blonde and highlighted hair to reduce brassy discoloration and neutralize unwanted yellow tones. The ultra-pigmented mask is specially formulated for light hair shades; the violet-tone formulation enhances blonde, platinum, white, silver and grey coloring.

Purple hair mask effectively tones blonde hair, removing brassiness and unsightly yellow or golden hues while simultaneously conditioning the hair. The deep conditioning mask intensely nourishes and hydrates dry and damaged hair for healthier look and feel.

Scientifically formulated with UV filters to protect against color fading caused by ultraviolet rays, purple conditioner protects hair against harmful environmental pollutants for shiny, healthy-looking hair. Formulated with a range of incredible oils including Jojoba, Marula and Coconut for intense hydration and conditioning. Soy Protein and Vitamin B5 strengthens hair strands, delivering unparalleled shine and softness.

BOLD UNIQ Purple Mask Hair Care Tips!

Before use, ensure hair is clean and free from product build-up. Use gloves provided to prevent color staining your hands. Apply to towel dried hair from mid-lengths to ends.

Leave conditioning mask for a maximum of 5 minutes to reduce brassiness, repair damaged hair strands and add shine. For stronger silver to ash-grey results, leave in for 10-20 minutes. If you do not achieve results on first use, double leave-in time on next use.

Rinse thoroughly.

IMPORTANT! Always carry out a test on a section of the underside of your hair before committing to longer leave-in times. THIS WILL HAVE NO EFFECT BROWN OR DARK HAIR

For stronger ash-grey to lilac hair color, use in regular combination with BOLD UNIQ purple shampoo.